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About This Event

How do you transform your client’s vision into event reality
when the client can’t quite articulate what they want? California event design guru Sasha
Souza has cracked the code, and identified 10 specific, non-event related,
questions to ask your client that can give you a road map to the vision and
style they want for their events. Join
us as Sasha shares her unique methodology.
In this dynamic program, you’ll learn:
- The 10 insightful questions to
ask your client, & what each question tells you about their desired
style.
- How to create an Inspiration
Board for your client based on those questions & answers.
- How to translate the
Inspiration Board into event reality.
- The complete process through
several case studies from actual events.
About Sasha

Sasha Souza is the founder of Sasha Souza Events,
one of the most influential and sought after event designers in the
nation, with offices in Napa, San Francisco, Beverly Hills &
Tennessee. She is the recipient of numerous awards including the Special
Events Magazine Gala Award winner for Best Dining Tabletop Design,
Event Solutions Magazine Designer of the Year and three ISES Westie
Awards. Sasha is on the board of directors of S.E.A.R.C.H. and President
of Wish Upon A Wedding.
Sasha is the author of Signature Sasha: Magnificent Weddings by Design
About The Gansevoort Park Avenue Hotel
Book our ballroom, restaurant or any of our unique spaces, to make your next event an unforgettable affair. Business and pleasure happily co-exist in our modern facilities equipped with state-of-the-art audiovisual systems designed by Infinite Audio Systems. Stylish amenities for up to 500 guests feature full-service spa, signature pool, five-star service and destination restaurants and lounges. Reserve our stunning rooftop space, our two-story infusion bar, or our Italian-style restaurant, Asellina.
Where
Gansevoort Park Avenue Hotel
420 Park Avenue South
New York,
NY 10016
Other Maps:
Hosted By
Event Leadership Institute
Launched in June, 2011, the Event Leadership Institute provides the highest quality online, on-demand educational programs, and features top thought leaders and industry influencers sharing their insights at live events throughout the country. We strive to empower a more educated planner to produce smarter, more creative, and cost-effective events. We stand behind the quality of our content and back all of our online classes and live events with a 100% money-back guarantee.